“There’s a real possibility Sling isn’t aware of how it paints the personalities of its founders and assembly line personnel in the opening paragraph of its website. The dominant descriptions include words like “adventurer,” “adrenaline junkie,” “crazy rock-climbing adventures,” “wild-eyed rough diamond,” “boyish passion for adventure,” and “heroic adventure.”
Adjectives like that increase expectations that those who were behind the delightful pair of Sling aircraft on display at EAA AirVenture Oshkosh 2024 are a cross between Indiana Jones and Tom Swift with a dash of Capt. Jack Sparrow tossed in.
As if cementing that image, the company is based in South Africa — Johannesburg, to be exact — which much of the world imagines as Adventure Central. It is Africa, you know. Elephants, jungles, and all of that. What is hiding in that image is an entrepreneurial spirit…”
– Budd Davisson (Sport Aviation)
